Privacy Policy

1. Who we are

Alwaysthing (“Alwaysthing”, “we”, “us”, “our”) is a multi-category blog platform operated by U1 Technologies Private Limited, a company incorporated in India, with its registered office at 2st Floor, B-11,Sector 4, Noida, Uttar Pradesh 201301, India. U1 Technologies Private Limited also operates the brands Nextagmedia. This Privacy Policy explains how we collect, use, store, share and protect personal information when you visit or use alwaysthing.com, our mobile applications, our mobile website and our tracking domain trk.alwaysthing.com (together, the “Services”).This Policy should be read together with our Disclaimer and Terms and Conditions.

 

2. Scope and consent

 

This Policy applies to everyone who uses the Services, including registered members, guest visitors and people who click a Alwaysthing link to a partner store. Where the law requires your consent, we ask for it at the point of collection, explain the purpose, and let you withdraw it at any time. Where consent is not required, we rely on other lawful grounds, such as providing a service you asked for, complying with the law, or our legitimate interest in preventing fraud. When you sign in through a third-party platform (for example Google or Facebook), the information we receive is covered by this Policy. Information that platform keeps is covered by its own privacy policy. Please do not use technologies that hide your real location (such as a VPN or proxy) to access the Services. They can stop cashback from tracking correctly and may make our fraud checks flag your account.

 

3. Information we collect

 

When you register or sign in, including through Google or Facebook:

  • name, email address and mobile number;

  • IP address;

  • public profile information from the platform you sign in with (Facebook: email and public profile such as name and profile picture; Google: email, language preference and age range).

When you use our mobile app:

  • email address and mobile number;

  • approximate location derived from your IP address or device (accurate to about 300 metres);

  • device identifier;

  • one-time passwords sent by SMS, to verify your number.

Information you choose to give us: profile details such as gender, date of birth, marital status, city and the names of banks whose debit or credit cards you use (to show relevant offers), plus messages, feedback, survey answers and anything you send to our support team. We do not ask for or store full card numbers, PINs or passwords for your bank accounts.

Information collected automatically: pages and offers you view, clicks, device and browser type, operating system, IP address, referring pages and app usage. We use cookies and similar technologies for this; see section 4 and our Cookie Policy.

Information from other sources: analytics providers (for example Google Analytics) and partners may give us aggregated or device-level information about how the Services are used.

Do Not Track: our Services do not currently respond to browser “Do Not Track” signals.

 

4. Affiliate links, our tracking domain and cookies

 

Alwaysthing participates in affiliate marketing programmes, which means we may earn a commission when you click on affiliate links on our website and make a qualifying purchase or complete an eligible action with a partner store. To credit your purchase correctly, links to partner stores pass through our tracking domain trk.alwaysthing.com, which is operated by U1 Technologies Private Limited.

What happens when you click a link: the tracking domain records the click and immediately sends you to the partner’s page with a standard web redirect. It does not show any content of its own and does not change the page you were shown.
 
Information recorded for each click:

  • a random click identifier;

  • the offer (campaign) and partner identifiers;

  • the date and time of the click;

  • your IP address, which we may store in shortened or hashed form;

  • browser, device type and operating system;

  • country;

  • the domain of the page you came from;

  • tracking parameters attached to the link (for example a sub ID or an ad platform click ID such as Google’s gclid);

  • where a mobile app passes them, mobile advertising identifiers such as the Google Advertising ID (GAID) or Apple Identifier for Advertisers (IDFA).

Why: to attribute purchases or sign-ups to the right link, calculate commissions, detect fraud and bots, and report performance to partners in aggregated form.

Click cookie: where enabled for an offer, the tracking domain may set a first-party cookie named ntclk that contains only the random click identifier, so a later purchase can be credited to your click. It lasts for the period set for that offer, up to a maximum of 90 days. Partner stores may also store the click identifier on their own websites for the same purpose.

Other cookies: alwaysthing.com uses cookies that are needed for the site to work (for example to keep you signed in) and, with your consent where required, analytics cookies. You can control cookies through your browser settings; blocking them may stop cookies from tracking. 

 

5. How we use information

 

We use personal information to:

  • create and manage your account and verify your mobile number;

  • understand how visitors use our website, identify popular articles and topics, and improve our content, website functionality, and navigation;

  • present relevant articles, topics, and recommendations based on your interests and interactions with our website, where applicable;

  • respond to your inquiries, provide customer support, and communicate important information about our website, policies, or services;

  • send promotional messages by email, SMS or push notification where you have agreed, with an option to opt out in every message;

  • provide customer support and handle requests about your rights;

  • detect, prevent and investigate fraud, abuse and security incidents;

  • measure and improve the Services, including analytics and research on aggregated or de-identified data;

  • show partners aggregated statistics about traffic and sales (not your identity);

  • comply with legal, tax and regulatory obligations.

Information you post publicly (for example reviews or social media comments) is visible to others and is not treated as confidential.

 

6. How we share information

 

We do not sell your personal information. We share it only as follows:

  • Partner stores and affiliate networks: the click identifier and order details needed to confirm your purchase and our commission. Once you are on a partner’s website, its own privacy policy applies.

  • Service providers who work for us under contract and only on our instructions, for example hosting, tracking technology, analytics, SMS and email delivery and customer support.

  • Group companies: U1 Technologies Private Limited’s other brands and teams, where needed to run the Services, under this Policy.

  • Legal reasons: when required by law, court order or a government authority, or to protect the rights, property or safety of our users, partners or the public, including for fraud prevention and cyber security.

  • Business transfers: if our business is merged, acquired or restructured, information may transfer to the new owner, who must continue to protect it under this Policy. Some providers may process information outside India. When they do, we require safeguards that comply with applicable law.

 

7. How long we keep information

 

We keep personal information only as long as needed for the purposes in this Policy:

  • account information: while your account is active, and then as long as needed to settle pending cashback and resolve disputes;

  • click and tracking records: up to 13 months, to credit late-reported purchases and detect fraud, after which they are deleted or anonymised;

  • backups: residual copies are removed from backup systems on their normal cycle.

We may keep limited information longer where the law requires it or to prevent fraud (for example, to stop a suspended account from re-registering).

 

8. Your rights and choices

 

Subject to applicable law, including India’s Digital Personal Data Protection Act, 2023 (and, where it applies, the EU GDPR), you can:

  • access a summary of the personal information we hold about you and how we use it;

  • correct or update it (most details can be edited under Profile and Settings);

  • delete your account and personal information, except what we must keep by law or to prevent fraud;

  • withdraw consent at any time for processing based on consent (this does not affect processing that already happened);

  • object to direct marketing, using the unsubscribe link in any message or by writing to us;

  • ask for a copy of information you gave us, in a common machine-readable format, where feasible;

  • nominate another person to exercise your rights in case of death or incapacity;

  • raise a grievance with us and, if unresolved, with the Data Protection Board of India or your local data protection authority.

To use these rights, write to [sales@alwaysthing.com]. We may need to verify your identity first. We aim to respond within 30 days, and will tell you if we need more time.

 

9. Children

 

Our Website does not address anyone under the age of 13 (“Children”). We do not knowingly collect personally identifiable information from children under 13. If you are a parent or guardian and you are aware that your Child has provided us with Personal Information, please contact us. If we become aware that we have collected Personal Information from a child under the age of 13 without verification of parental consent, we take steps to remove that information from our servers.

 

10. Security

 

We use reasonable technical and organisational measures to protect personal information, including encrypted connections (HTTPS), access controls, encryption of sensitive data, and regular reviews of how we collect and store data. No method of transmission or storage is completely secure, but we work to protect your information and will notify you and the authorities of a personal data breach as the law requires.

Phishing: we never ask for your password, OTP or card details by email, SMS or phone. Report suspicious messages to [sales@alwaysthing.com] with “phishing” in the subject line.

 

11. Links to other websites

 

The Services link to partner stores and other websites. Their privacy practices are governed by their own policies, which we do not control. Check the address bar to see when you have left paisaking.com.

 

12. Changes to this Policy

 

We may update this Policy when our Services, technology or the law change. We will post the new version on this page with a new “Last updated” date and, for significant changes, notify you by email or in the app.

 

13. Contact us

 

U1 Technologies Private Limited (Alwaysthing) [2st Floor, B-11, Sector 4, Noida, Uttar Pradesh 201301, India]

  • Support: [sales@alwaysthing.com, info@nextagmedia.com]

  • Privacy requests: [sales@alwaysthing.com]